"Our job is to never let anyone define who we are by their terms."-John Jay, Global Executive Creative Director for W+K
Wise words from a Wieden + Kennedy genius, and in them can be found the very reasons for why the current Ad industry’s ongoing demise is apparent to many.
With the help of technology, paired with truly empathetic, human-focused communication, & “design thinking"— companies will overcome the negative stigma for the advertising field, & know what it means to truly work in field where you don’t just "say"…. you also "do".