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Posts tagged always be shipping

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Always. Be. Shipping.
Everyone is familiar with “ABC” or Always Be Closing.
But What about “ABS” (Always Be Shipping)?
Our purpose as humans is to create, and that we ought to consume only as much as it takes to fuel our creative production. There’s nothing wrong with consumption if it drives us toward our dreams.
Prolific writers need to read to fuel their writing.
Athletes, like Phelps for example, he specifically needs to eat 10,000 kcal/day to fuel his body for his athletic training regimen. 
Unfortunately, most people get caught up in consuming without understanding what they’re going to use all that stuff for. Consuming knowledge (TV, movies, music, even books), food, alcohol, drugs, etc. If all you do is consume but never burn the fuel, you get clogged and slow and stagnant and die of indigestion.
Many of us procrastinate on production because we’re afraid what we produce won’t be perfect. But the best photographers know that you’ve got to take 10,000 bad photos to get a single great one. Out of quantity comes quality. Unleash the waters from behind the dam and you’ll find something beautiful submerged.
Seth Godin calls this “shipping" and says it’s one of the hardest things for us to do consistently. Evil forces like procrastination and fear of judgment keep us from shipping because we think too much about quality and outcomes. But if you detach what you ship from the act of shipping, it becomes easier to do it. 
Push out the rough draft first, then revise it. Ship, ship, ship. 
—(hat tip to Ted G.)

Always. Be. Shipping.

Everyone is familiar with “ABC” or Always Be Closing.

But What about “ABS” (Always Be Shipping)?

Our purpose as humans is to create, and that we ought to consume only as much as it takes to fuel our creative production. There’s nothing wrong with consumption if it drives us toward our dreams.

Prolific writers need to read to fuel their writing.

Athletes, like Phelps for example, he specifically needs to eat 10,000 kcal/day to fuel his body for his athletic training regimen. 

Unfortunately, most people get caught up in consuming without understanding what they’re going to use all that stuff for. Consuming knowledge (TV, movies, music, even books), food, alcohol, drugs, etc. If all you do is consume but never burn the fuel, you get clogged and slow and stagnant and die of indigestion.

Many of us procrastinate on production because we’re afraid what we produce won’t be perfect. But the best photographers know that you’ve got to take 10,000 bad photos to get a single great one. Out of quantity comes quality. Unleash the waters from behind the dam and you’ll find something beautiful submerged.

Seth Godin calls this “shipping" and says it’s one of the hardest things for us to do consistently. Evil forces like procrastination and fear of judgment keep us from shipping because we think too much about quality and outcomes. But if you detach what you ship from the act of shipping, it becomes easier to do it. 

Push out the rough draft first, then revise it. Ship, ship, ship. 


(hat tip to Ted G.)

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